NO BRAND IS AN ISLAND: Brands Exist in the Context Of People’s Lives.
No brand is an island; it exists in time, space and within the context of the human experience. The interplay of these forces ultimately brings a brand to life and without it, a brand doesn’t exist.
Brands are born from people with beliefs, values and a vision for what the world could be. So fundamentally, a brand represents a worldview; it’s a bundle of beliefs and values that inform how a company, and the people associated with it, behave and communicate.