True masters have accumulated an unfathomable number of hours perfecting their craft. And with experience comes a sense of ease. Effortlessness. The years spent in pursuit of mastery give the experts the advantage of pattern recognition. A sort of intuitive knowledge. In many cases, the pattern recognition is so fast that it feels supernatural. A sixth sense. And with this superpower comes confidence.

Novices on the other hand, have no experience to fall back on. Instead, their performance is often hindered by the lack of certainty about their talent and ability to deliver results — consistently. …


HOW TO POST CONSISTENTLY WHEN YOU ARE BUSY

To grow and succeed on social media, quality and consistency are key.

But it’s hard when creating and posting content isn’t your full time gig.

I get it. I am right there with you.

As tough as it is, it still needs to get done. So we have to be more efficient.

Here are 5 things to consider.

1. Create a content skeleton

Start with content themes that best serve your audience and support your strategy.

For me, it’s branding tips, productivity tips, nuggets of wisdom and personal posts.

Next, choose which days to share certain types…


Every time I see another video of a cop shooting an unarmed black man in cold blood, I put humanity on trial. I question the humanity of those few “bad apples”, as well as that of those who casually offer attenuating circumstances and exceptions to rationalize something they otherwise condemn — killing someone in cold blood. In those moments of pain and despair, I can’t help but to believe that some people are born evil.

But of course the “evil argument” lets them off the hook. Afterall, if they were born evil, they had no say in the matter. So…


George Floyd’s murder sparked the biggest civil rights movement in the United States since the wave of protests that swept the country following the assassination of Martin Luther King. The four days of civic unrest, known as Holy Week Uprising, ended with the signature of the Civil Rights Act of 1968. So far, after weeks of protests, the Black Lives Matter movement hasn’t yielded the kind of lasting change the movement of 1968 earned — but even that is in contention. The progress made since the end of Jim Crow is undeniable. …


A few years ago, a friend of mine, one of my very first clients, approached me with an idea about starting an apparel company, NIFOM Sportif. He had noticed that most youth sports academies wear apparel from one of the top brands without actually having a contract with them. By and large, when you see a local soccer academy all decked out in their Nike uniforms, for example, they arbitrarily chose Nike and receive no support from them. At best, the biggest academies are able to sign contracts with local distributors affiliated with one of the top brands. …


Imagine if the tension we’ve felt since the gruesome and heinous murder of George Floyd was a permanent feature in our lives. Imagine if the rawness of emotions we’ve experienced was always there. Imagine if the difficult conversations we’ve been having became the new normal. Imagine if the guilt and the discomfort we feel never left us. Perhaps in the face of so much anguish and pain, we would have no other choice but to eradicate racism at last. But pain, much like fear, is also a powerful tool for self-preservation. Pain and fear remind us to withdraw from damaging…


The horrific and senseless murder of George Floyd finally woke many white and non-black people up to the reality of life for black people in America. But why did it take so long? After all, this was not the first time a black person being killed by police has been caught on camera. Perhaps it was the fact that this latest murder was singular in its cold-bloodedness and cruelty, hence the shockwave it sent across the world. …


As people, we have no direct access to the experience of other human beings. It makes it nearly impossible for us, makers and marketers, to know completely what our audiences and customers want, or which ideas will resonate. We can only close this gap using empathy, hence the term empathy gap.

To pour our hearts and souls into our work and to spend our precious resources to bring ideas and products to market without simultaneously working hard to bridge the empathy gap that is inherent in our relationship with those we seek to serve, is, at best, naive, and, at…


At one point or another, we are all confronted with the realization that we are simultaneously fragile mortal animals and god-like creatures capable of sending a man to the moon, as Ernest Becker so eloquently argues in his masterpiece The Denial of Death. To reconcile with our animality and divinity, we seek immortality and develop a hero complex.

We build societies and civilizations that will outlive us, create cultures and religions that give us transcendence, engage in consumerism and hedonism, pursue mastery and spirituality, seek community or individuality, all as an attempt to appease this existential dilemma.

As makers and…


No brand is an island; it exists in time, space and within the context of the human experience. The interplay of these forces ultimately brings a brand to life and without it, a brand doesn’t exist.

Brands are born from people with beliefs, values and a vision for what the world could be. So fundamentally, a brand represents a worldview; it’s a bundle of beliefs and values that inform how a company, and the people associated with it, behave and communicate.

No brand is an island. Neither the beliefs and values it communicates nor the symbols and artifacts companies use…

Junior L. Nyemb

I help makers and marketers close the empathy gap inherent in their relationship with those want to serve, inspire and impact.

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